An open letter to the Principal of King’s College London, about the proposed rebranding

Here is the text of an open letter which I have just sent to the Principal of King’s College London, about the proposed rebranding by which we would be known as King’s London.

 


Dear Principal,

A College has a collegiate ethos, but many of us feel that this has been overlooked by the rebranding company in their incomplete consultation process.

​Their proposed rebrand has caused dismay. No one seems convinced by their reasoning about dropping ‘College’ from our name. The letter K in the alleged new logo looks broken and weak, as if we are trying to sneak our foot into London.

broken K logo

The changes are disliked not only by current staff and students but also by alumni. Yes, we must look to the future, but we cannot ignore our past.

I hope this email is not impertinent. But I have been moved to send it because of my pride in this university, on a day when our outstanding results in the 2014 REF show what we can achieve — with our present name!

Your sincerely,

Adrian Blau

 

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Dr Adrian Blau
Senior Lecturer in Politics
Department of Political Economy
King’s College London
London WC2R 2LS
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