Here is the text of an open letter which I have just sent to the Principal of King’s College London, about the proposed rebranding by which we would be known as King’s London.
A College has a collegiate ethos, but many of us feel that this has been overlooked by the rebranding company in their incomplete consultation process.
Their proposed rebrand has caused dismay. No one seems convinced by their reasoning about dropping ‘College’ from our name. The letter K in the alleged new logo looks broken and weak, as if we are trying to sneak our foot into London.
The changes are disliked not only by current staff and students but also by alumni. Yes, we must look to the future, but we cannot ignore our past.
I hope this email is not impertinent. But I have been moved to send it because of my pride in this university, on a day when our outstanding results in the 2014 REF show what we can achieve — with our present name!
Senior Lecturer in Politics
Department of Political Economy
King’s College London
London WC2R 2LS